BRAND GUIDELINES v1.0

    Pearl Lemon

    LemAudit

    Turn your website into a lead machine with branded SEO audits

    © 2026 Pearl Lemon

    Brand Voice

    Core Personality Traits

    • Clear & Direct
    • Helpful & Supportive
    • Professional yet Approachable

    Never Be

    • Corporate or Stiff
    • Condescending
    • Overly Complicated

    Copy Examples

    Context Don't Do
    Button TextSubmitStart Free Trial
    Empty StateNo items foundNo leads yet — share your widget link to start collecting prospects.
    Error MessageAn error occurredWe couldn't complete that request. Please try again or contact support.
    Success ToastAction completedAudit saved to your pipeline.
    Loading StateLoading...Running audit — this usually takes 20 seconds.

    Color Palette

    Primary

    HSL: 45 95% 35%

    CTAs, highlights, key actions

    Secondary

    HSL: 45 90% 50%

    Button hover states

    Background

    HSL: 0 0% 100%

    Main background (light mode)

    Background Dark

    HSL: 0 0% 7%

    Main background (dark mode)

    Foreground

    HSL: 0 0% 9%

    Primary text (light mode)

    Foreground Dark

    HSL: 0 0% 98%

    Primary text (dark mode)

    Muted

    HSL: 0 0% 96%

    Secondary backgrounds

    Muted Foreground

    HSL: 0 0% 45%

    Secondary text, placeholders

    Destructive

    HSL: 0 84% 60%

    Errors, destructive actions

    Warning

    HSL: 38 92% 50%

    Warnings, attention states

    Typography

    Primary Font: Plus Jakarta Sans

    Aa Bb Cc

    Headings & Titles

    Body text for paragraphs and descriptions.

    Small text for captions and metadata

    Monospace: JetBrains Mono

    Aa Bb Cc

    Code & Numbers

    const success = true;

    System messages

    Quick Reference

    Fonts

    Plus Jakarta Sans (UI)

    JetBrains Mono (Code)

    Primary Color

    HSL: 45 95% 35%

    Border Radius

    Default: 0.5rem

    Buttons: 0.5rem