---
title: "How do I set up my agency"
category: getting-started
slug: how-do-i-set-up-my-agency
canonical_url: https://lemaudit.com/help/getting-started/how-do-i-set-up-my-agency
last_reviewed: 2026-05-04
source: LemAudit Help Center
---
# How do I set up my agency?

Open **Branding** in the left sidebar, upload a logo, set 2 brand colors, and paste a Calendly link. The whole setup takes 5 minutes and turns on the audit widget and white-label reports.

## What "agency setup" means here

Your agency profile is the layer LemAudit wraps around every client-facing surface: the [audit widget](/help/getting-started/how-do-i-install-the-audit-widget-on-my-website), the public report page, the outreach email signature, and the booking CTA. Until you set it up, your prospects see LemAudit branding instead of yours.

Think of it like setting up a coffee shop. The espresso machine works on day 1, but if the cup has no logo, no one knows it came from your shop.

## How LemAudit stores it

Your settings live in the agencies table and load on every public route through the brand-config edge function. The Branding page writes 4 fields: logo_url (file in storage), primary_hex, accent_hex, and booking_url. Open **Branding → General**, drop a PNG or SVG into the logo box, pick a primary color and an accent color. Paste your Calendly URL into **Booking CTA**. Click **Save**. The widget script and report pages pick up the change on the next page view.

## Worked example

A 3-person SEO agency signed up at 9:14am on a Monday. By 9:21am they had uploaded their logo, set primary #1f7a5a and accent #f5b800, and added their Calendly link. They installed the widget on their homepage at 9:30am and captured 2 leads before lunch, both showing their brand, not ours.

## When this isn't right

If you run multiple brands under one account, set up the primary brand here first, then use the [multi-brand panel](/help/branding/can-i-manage-multiple-brands) to add the others. Solo freelancers selling under their own name can skip the logo and use a simple wordmark — the brand color settings still apply.

*Category: Getting Started*

## Related
- [How do I install the audit widget on my website](https://lemaudit.com/help/getting-started/how-do-i-install-the-audit-widget-on-my-website)
- [How do I get my first lead](https://lemaudit.com/help/getting-started/how-do-i-get-my-first-lead)
- [How do I add my agency logo](https://lemaudit.com/help/branding/how-do-i-add-my-agency-logo)

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For the interactive version visit https://lemaudit.com/help/getting-started/how-do-i-set-up-my-agency