---
title: "How do AI outreach emails work"
category: outreach
slug: how-do-ai-outreach-emails-work
canonical_url: https://lemaudit.com/help/outreach/how-do-ai-outreach-emails-work
last_reviewed: 2026-05-04
source: LemAudit Help Center
---
# How do AI outreach emails work?

Every audit triggers a personalised email draft that quotes the prospect's top 3 findings, names 1 quick win, and ends with a Calendly CTA. The draft sits on the lead detail page; you can send it as-is or edit any line first.

## What the AI actually does

The generator reads the audit's [critical and high findings](/help/audits/what-types-of-issues-does-the-audit-find). It picks the 3 best ones. It writes a 4-paragraph email around them. It puts the prospect's domain in the subject line. It names 1 finding in the opening line. There is no generic template — 2 leads with different findings get different emails.

Think of it like a cover letter. The bones are repeatable, the details are not.

## How LemAudit generates it

The draft is created by the generate-outreach edge function, which calls our AI gateway (Gemini Flash) with the audit's findings as context. Output lands in the leads.outreach_email_draft column and renders on the [lead detail page](/help/leads/what-information-does-a-lead-detail-page-show). It regenerates automatically when you [re-audit](/help/audits/can-i-re-audit-a-lead-s-website) the lead, so the email always matches the latest scan.

If your agency profile has a Calendly link saved on the [Branding](/help/getting-started/how-do-i-set-up-my-agency) page, the CTA links to it. Otherwise it falls back to a "reply to this email" CTA.

## Worked example

A flower-shop site scored 52 with critical findings: no HTTPS, missing meta description, LCP of 5.4s. The generated email opened: "Hi — your bouquetshop.com loads in 5.4 seconds on mobile. That is roughly when half of visitors give up." That single line got a reply from 4 of 11 sends in the agency batch. Reply rate: 36%, well above their 8% baseline on generic mail.

## When this isn't right

The AI is a starting point, not a sender. For lists over 50 prospects, use a cold-email tool (Smartlead, Instantly) for sending, deliverability, and inbox rotation. LemAudit only writes the draft. The drafts are tuned for SMB owners. For enterprise outreach, [edit the templates](/help/outreach/can-i-customize-outreach-templates) to match a formal voice.

*Category: AI Outreach*

## Related
- [Does LemAudit generate LinkedIn messages](https://lemaudit.com/help/outreach/does-lemaudit-generate-linkedin-messages)
- [Can I customize outreach templates](https://lemaudit.com/help/outreach/can-i-customize-outreach-templates)
- [How does the lead pipeline work](https://lemaudit.com/help/leads/how-does-the-lead-pipeline-work)

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For the interactive version visit https://lemaudit.com/help/outreach/how-do-ai-outreach-emails-work