---
title: A white label SEO audit tool you embed on your own site
slug: white-label-seo-audit-tool
last_reviewed: 2026-08-04
author: editorial
---

## Intro

There is a meaningful difference between an SEO audit tool you log into and one your prospects use. The first is an internal utility. The second is a lead source that runs while you sleep.

The embeddable white label audit tool is one script tag. Drop it on your homepage, your services page, or a dedicated landing page, and it renders in whichever mode fits the layout: inline inside a section, a floating button anchored to a corner, or a popup triggered by a click. The styling inherits what you configure — brand colour, corner radius, font, headline, sub-headline, button label, and the copy of the email capture step. There is no vendor chrome, no iframe border, and no third-party name in the markup a visitor can view-source.

Mechanically it is straightforward. The visitor enters a domain. The audit fetches the page, runs the technical checks, calls the free Google PageSpeed endpoint for performance data, and returns a scored result in under a minute. Before the full report unlocks, the visitor supplies an email address with an explicit consent checkbox, recorded against the lead for GDPR purposes. That submission creates a scored lead in your pipeline with the audit attached, plus any UTM parameters present on the embedding page, so you can attribute which campaign produced which prospect.

Two details matter more than they sound. The first is spam handling: a honeypot field plus rate limiting keeps bot submissions out without inflicting a CAPTCHA on genuine prospects, which is the single biggest killer of conversion on tools like this. The second is A/B testing, built into the widget, so you can run two headline or button variants and see which converts rather than guessing.

Installation is documented per platform rather than generically. WordPress covers block themes through the Site Editor, classic themes through the theme file, and the WPCode plugin path. Shopify, Squarespace, Framer and Webflow each have their own steps. An install verification check confirms the widget is live on your domain and fires a first-install event so you know the setup actually worked, instead of discovering three weeks later that the tag never fired.

Once installed, the conversion funnel view shows widget views, audit starts, completions, email captures and outreach sent, so you can see where visitors drop rather than only counting leads.

## When not to use this

- **You do not want prospects self-serving.** Some agencies prefer a consultative first touch and consider an instant audit a discount on their expertise. That is a legitimate positioning choice, and the tool works against it.
- **Your site has strict CSP rules you cannot amend.** The widget loads a script from our domain. If your security policy forbids third-party scripts and cannot be extended, this will not run.
- **You need audits behind a login.** The embedded tool is public by design. For internal-only auditing, use the dashboard rather than the widget.
- **You want a crawl of the whole site on the public widget.** Public audits are page-level plus an optional shallow sitemap sweep. Deep multi-page crawls belong in the authenticated product because of the runtime cost.

## FAQ

### Where does the script go?

Immediately before the closing body tag on any page where the widget should appear, or in your platform's global custom-code slot. The install page has copy-paste steps for WordPress, Shopify, Squarespace, Framer and Webflow, and a verification check to confirm it is live.

### Will it slow my site down?

The script loads asynchronously and defers its work until the widget is visible or triggered, so it does not block rendering or affect your own Core Web Vitals in normal use.

### Do I collect the email, or do you?

You do. Leads belong to your account, appear in your pipeline, and are pushed to your systems through webhooks. Consent state is recorded per lead so your data processing record stays defensible.

### Can I change the wording?

Yes. Headline, sub-headline, button labels, the consent text and the post-submit message are all overridable per brand, and you can A/B test variants of them.

### What happens after a visitor finishes an audit?

They can view the full branded report and start another audit for a different domain without reloading. You receive a notification, the lead is scored, and any configured webhook fires.