--- title: White label SEO audit services agencies resell under their own brand slug: white-label-seo-audit last_reviewed: 2026-08-28 author: editorial --- ## Intro A white label SEO audit service is one you sell under your own name while someone else runs the engine. Your client receives an audit with your agency's name on it, not your vendor's. The analysis engine belongs to someone else; the experience belongs to you. That distinction sounds cosmetic until you send a proposal and the prospect notices a third-party logo on page one of the document they are being asked to pay for. Agencies buy white labelling for three reasons. The first is positioning: if the report carries a vendor mark, the prospect can price-shop your vendor instead of buying your judgement. The second is consistency: a report that matches your site, your deck and your invoices reads as one coherent service. The third is retention: when a client sees your brand every month in their inbox, the relationship is with you. Most tools sold as white label only handle the first layer, a logo swap. The report still lives on the vendor's domain, the share link still exposes the vendor name, the export still ships in vendor colours, and the emails still come from a vendor sending address. Every one of those is a place where the illusion breaks in front of a paying client. LemAudit was built the other way around. The audit engine scores six pillars — performance, technical health, on-page structure, mobile experience, security, and AI search readiness — and everything a client can see is yours. Your logo, your colour, your typography, your custom report subdomain after a CNAME and TXT verification, your sending domain for digests, and an embeddable audit widget on your own site that carries no vendor chrome at all. The workflow is deliberately short. You connect a brand, style the widget, and drop one script tag on your site. A prospect enters a domain, the audit runs in under a minute, and the result becomes a scored lead in your pipeline with contact details, severity-ranked findings, and an estimated revenue impact you can quote in the first sales call. On the Agency plan you can run three separate brands from one account, which matters if you operate a main agency plus one or two niche sub-brands. What you do not get is a proprietary backlink index or rank-tracking database. We do not resell third-party metrics, and we say so on every page, because an audit product that pretends to own an index it licenses is exactly the kind of thing that gets found out during a client QBR. ## When not to use this White labelling is the wrong purchase in a few clear cases. - **You are an in-house team.** If nobody outside your company sees the report, you are paying for a branding layer that adds nothing. Use the underlying audit and skip the brand configuration entirely. - **You need link-graph research.** Competitive backlink analysis, keyword gap work and rank tracking are different products. Ahrefs, Semrush and Moz own that space with crawler infrastructure we do not attempt to replicate. Several agencies run one of those alongside us and only white-label the client-facing deliverable. - **You want a fully bespoke report format.** Our template is configurable — reorder sections, hide pillars, insert your own commentary — but it is a template. If your differentiator is a wholly custom report layout, budget for a build rather than a subscription. - **You audit a handful of sites per year.** Below roughly five audits a month, the free tier plus manual formatting is cheaper than any subscription, ours included. ## FAQ ### Does the client ever see the vendor name? No. There is no "powered by" footer, no vendor logo, and no vendor domain in the share link once you have verified a custom report domain. The only place our name appears is your own billing. ### Can I host reports on my own domain? Yes. Add a CNAME record pointing your chosen subdomain — commonly reports.youragency.com — at our endpoint, then a TXT record to prove ownership. Once verification passes, every share link generated for that brand routes through your domain automatically. ### How many brands can one account hold? Three independent brands on the Agency plan, each with separate logos, colours, widget copy, report domains and notification settings. Lower tiers hold one brand. ### What does a white label SEO audit cost? White labelling is included from the $49/mo Starter tier rather than sold as an upgrade. Multi-brand support and higher audit volumes sit on the $199/mo Agency tier. You can run audits free before paying anything. ### Can I export a branded PDF? Yes. The report has print-optimised styling, so the PDF keeps selectable text and your brand colours instead of exporting as a flattened screenshot.