--- title: White label SEO software built around agency lead generation slug: white-label-seo-software last_reviewed: 2026-08-04 author: editorial --- ## Intro Most software marketed as white label SEO software is a reporting layer with a logo upload. It assumes you already have the client and just need to show them numbers each month. That covers half an agency's problem. The harder half is filling the pipeline in the first place, and almost nothing in this category is designed for it. LemAudit is built for the acquisition half and then covers the reporting half. The centre of the product is not a dashboard; it is an embeddable audit widget that sits on your own website. A prospect types their domain, gets a genuinely useful audit in under a minute, and in exchange you get a scored lead with contact details, detected CMS, a severity-ranked list of problems, and an estimated revenue impact. Those leads land in a pipeline, not a CSV. From there the platform behaves the way agency software should. Three independent brands on the Agency plan, each with its own logo, colours, widget copy, report domain and notification routing — useful when you run a parent agency plus niche sub-brands. Team members inherit the account owner's plan tier rather than being billed per seat. Outbound webhooks fire on new lead, hot lead and report opened, so your CRM stays authoritative instead of your SEO tool becoming a second one. There is an AI layer, and it is aimed at sales rather than novelty. A sales copilot drafts a sixty-second pitch from the audit findings, written against the detected CMS so the fixes are specific. Outreach drafts are generated per lead. Industry percentile scoring puts a prospect's result in context — "worse than 78% of dental practices we have audited" moves a conversation faster than a raw number does. We also publish a public MCP server with per-agency bearer keys, so AI assistants can run audits, fetch results, list recent leads and compare competitors on your behalf. As buying research moves into assistants, being machine-callable is turning into a distribution channel rather than a curiosity. On cost: white labelling is not an upsell here. It is included from the $49/mo tier. The Agency tier at $199/mo adds multi-brand support, higher audit volume, bulk domain scanning up to fifty domains per batch, and the MCP keys. Competing platforms commonly start at $99–$299/mo and then charge again for the branding layer. ## When not to use this - **You need an all-in-one marketing suite.** If you want SEO, PPC reporting, social scheduling and call tracking in one bill, buy a suite. We are deliberately narrow. - **Your differentiator is proprietary link data.** We do not license or resell a backlink index, and we do not report domain authority style metrics. If your pitch depends on those, keep the tool that provides them. - **You have no website traffic to convert.** The widget converts existing visitors. If your site sees a handful of sessions a month, fix distribution first; a conversion tool cannot manufacture demand. - **You are a single freelancer running two audits a quarter.** The free tier will cover you. Subscribe when the volume justifies it. ## FAQ ### Is white labelling included or an add-on? Included from the first paid tier. There is no separate branding fee and no vendor mark on client-facing surfaces at any plan level. ### How many team members can I add? Team members inherit the owner's subscription tier, so you are not charged per seat. Practical limits scale with plan-level audit volume rather than headcount. ### Does it integrate with my CRM? Through outbound webhooks on new lead, hot lead and report-opened events, plus Slack and email notifications. Anything that accepts an inbound webhook can consume them directly. ### What is the MCP server for? It exposes audits as callable tools for AI assistants using per-agency bearer keys, covering run audit, get audit, list recent leads and compare competitors. It is useful if your team works inside an assistant or you want to automate audits from a script. ### Can I run more than one agency brand? Three on the Agency plan, each fully independent — separate branding, separate report domain, separate notification routing.