Moz Pro vs Semrush: is Moz still worth it in 2026?

    Updated
    LemAudit Editorial
    By LemAudit Editorial · Research teamLast reviewed

    Feature-by-feature comparison

    FeatureMoz ProSemrush
    Free toolsFree MozBar, Link Explorer (3/day), Keyword Explorer (10/mo)Limited free account, 10 requests/day
    Authority metricDomain Authority (industry standard, widely cited)Authority Score (proprietary, includes traffic signals)
    Keyword database (stated)1.25+ billion keywords across 170+ countries26+ billion keywords across 142 databases
    Backlink index (stated)40.7+ trillion links (Link Explorer)43+ trillion backlinks
    Site auditWeekly automated crawl, capped by planOn-demand + scheduled, larger URL caps
    Rank trackingYes; quota by tierYes; larger quotas
    Content toolsLimited (basic on-page grader)SEO Writing Assistant, Topic Research, Content Audit
    Local SEOMoz Local sold separately ($14–$33/mo per listing)Listing Management add-on
    Cheapest paid plan$49/mo (Standard)$139.95/mo (Pro)
    Best forSolo SEOs who want DA + clean basics on a budgetAgencies and teams needing breadth across SEO/PPC/content

    Pricing snapshot

    Public vendor pricing as of . Both vendors change pricing without notice; check their own pages before buying.

    Moz Pro

    • Standard$49/mo
      1 user, 3 campaigns, 300 keywords tracked, 100k pages crawled
    • Medium$99/mo
      1 user, 10 campaigns, 1,500 keywords tracked, 500k pages
    • Large$179/mo
      3 users, 25 campaigns, 3,000 keywords tracked, 1.25M pages
    • Premium$299/mo
      5 users, 50 campaigns, 4,500 keywords tracked, 2M pages

    Semrush

    • Pro$139.95/mo
      5 projects, 500 tracked keywords, core SEO + PPC tools
    • Guru$249.95/mo
      15 projects, 1,500 tracked keywords, historical data
    • Business$499.95/mo
      40 projects, 5,000 tracked keywords, API access

    How we made this page

    Reference test domains: stripe.com, notion.so, shopify.com. We test against the same three sites on every page so results stay comparable and reproducible.

    Last tested: .

    Sources:

    We re-test both products against the same three reference domains every quarter. Pricing is screenshot-verified from the vendors' public pricing pages on the date above. We have no affiliate relationship with either vendor as of 2026-06-30.

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