Monthly SEO audit, on autopilot
A one-off audit tells a client what is wrong today. A monthly audit tells them whether you fixed it — and that is the report that renews a retainer. LemAudit re-runs the same audit every 30 days without anyone queuing it, then leads the report with the diff.
The 30-day cycle
Day 0 — baseline
The first audit scores six weighted pillars — performance, technical, on-page, mobile, AI search readiness and forum footprint — and records the raw measurements behind every finding. That becomes the number every later run is compared against.
Day 1–29 — fixes ship
You or the client work the severity-ranked list. Each finding carries the measurement that produced it, so a developer can verify the fix without rerunning the whole audit.
Day 30 — automatic re-audit
The scheduler re-runs the same checks on the same domain, unattended. Nothing needs to be queued by hand and nothing is re-configured, so the comparison is like-for-like.
Day 30 — the diff
The new report opens on what changed: score movement per pillar, findings resolved, findings that regressed, and issues that are new since last month. That diff is the part a client reads.
What makes a recurring audit useful
Most recurring SEO reporting fails for one of three reasons, and each has a fix that has nothing to do with adding more charts.
- The months are not comparable. If the checks or the weighting change between runs, a score movement means nothing. Our re-audit runs an identical check set against the same domain, so a five-point drop is a real drop.
- Nobody can see what changed. A fresh list of 40 issues reads the same in March as in February. Leading with resolved, regressed and new findings is what turns the report into evidence of work done.
- It arrives late, or not at all. Manual monthly reporting is the first thing dropped in a busy month. Scheduling removes the dependency on someone remembering.
Monthly versus one-off audits
| Question | One-off audit | Monthly audit |
|---|---|---|
| What is wrong right now? | Answers it | Answers it |
| Did the fixes work? | No | Yes — month-on-month diff |
| Catches regressions from plugin or theme updates | No | Yes, within 30 days |
| Justifies a retainer at renewal | Rarely | This is the artefact clients renew on |
When not to use a monthly audit
If the site is a five-page brochure that has not changed in two years and nobody is working on it, a monthly report is noise: run it quarterly instead. If you are mid-migration or shipping several times a week, monthly is too slow — re-audit around each release and use the monthly run as the summary. And if nobody on the account acts on the findings, a faster cadence will not help; the bottleneck is delivery, not measurement.
Frequently asked questions
How often does a monthly SEO audit actually need to run?
Monthly is the right cadence for most client sites: it is long enough for a fix to be crawled and reflected, and short enough that a regression is caught before it costs a quarter. Sites shipping code weekly are better served by a shorter cycle; brochure sites that change twice a year are not helped by a monthly report.
Does LemAudit re-run audits automatically?
Yes. Every audited domain can be scheduled for an automatic re-audit on a 30-day cycle. The re-audit runs the same six pillars as the first scan, so the two reports are directly comparable rather than being two different snapshots.
What does the client actually receive each month?
A branded report on your own domain, with the current pillar scores, the findings ranked by severity, and a diff against the previous run showing what was fixed, what regressed and what is new. It is sent from your brand, not ours.
Can I send monthly reports under my own domain and logo?
Yes. Report branding — logo, colours, sender name — is available from the Starter plan, and hosting reports on your own verified subdomain such as reports.youragency.com is an Agency plan feature.
What does a monthly audit cost?
Recurring audits are part of the normal plans rather than a separate retainer: Starter is $49/mo for 50 audits, Growth $99/mo for 250, Agency $199/mo with unlimited audits and three brands.
Is a monthly audit worth it if nothing changed on the site?
Often yes, because the things that break are rarely things you changed: an expiring certificate, a plugin update that adds render-blocking script, a CDN change that slows the largest contentful paint, a competitor that overtakes you on a money page. The value of the recurring run is catching those without anyone remembering to look.
Start with this month's audit
Run one domain free, then turn on the 30-day schedule when you are happy with the report.