Does this audit look at our gated content?

It audits the public landing page for each gated asset — title, description, schema, speed and internal links. It cannot see behind the form, which is exactly the point: neither can Google.

We sell to a committee, not a keyword. Is SEO relevant?

Yes, because each committee member searches differently. The audit flags where one page is trying to serve several intents at once, which is the most common B2B ranking failure.

Should our pricing page be indexed?

Almost always yes. Pricing queries are the highest-intent searches in B2B, and hiding the page hands them to review sites and competitors.

Can we run this against a competitor?

Yes — /compare-sites puts your site head-to-head with any URL and shows where each of you is stronger.

Yes. The single-site audit is free, no card required.

Industry-specific

Free B2B SEO Audit

B2B sites are judged on a handful of pages that a six-month sales cycle actually touches: the solution page, the integration page, the pricing page and the case studies. Everything else is noise. This audit tells you which of those pages Google can read, trust and rank — and which ones are quietly broken.

By LemAudit Editorial · Research teamLast reviewed 9 August 2026

Why b2b companies struggle with SEO

Gated content behind a form means the crawler sees the landing page and none of the substance, so the asset never ranks for the problem it solves.

Solution pages written for a buying committee often address four personas at once, leaving no single clear query the page can win.

Marketing-site subdomains (go., info., learn.) split authority away from the main domain and rarely carry correct canonical tags.

What we typically find on b2b companies sites

Pricing page set to noindex, or blocked in robots.txt, despite being the highest-intent page on the site
Case studies published without Article or Organization schema and no internal links from the relevant solution page
Marketing-automation scripts (tracking, chat, intent data) adding 500ms+ to Interaction to Next Paint
Duplicate title tags across solution pages that differ only by industry noun
Integration pages generated from a template with no unique copy per integration

How we check this

Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on b2b companies sites.

Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.

Frequently asked

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