Open Branding in the left sidebar, upload a logo, set 2 brand colors, and paste a Calendly link. The whole setup takes 5 minutes and turns on the audit widget and white-label reports.

What "agency setup" means here

Your agency profile is the layer LemAudit wraps around every client-facing surface: the audit widget, the public report page, the outreach email signature, and the booking CTA. Until you set it up, your prospects see LemAudit branding instead of yours.

Think of it like setting up a coffee shop. The espresso machine works on day 1, but if the cup has no logo, no one knows it came from your shop.

How LemAudit stores it

Your settings live in the agencies table and load on every public route through the brand-config edge function. The Branding page writes 4 fields: logo_url (file in storage), primary_hex, accent_hex, and booking_url. Open Branding → General, drop a PNG or SVG into the logo box, pick a primary color and an accent color. Paste your Calendly URL into Booking CTA. Click Save. The widget script and report pages pick up the change on the next page view.

Worked example

A 3-person SEO agency signed up at 9:14am on a Monday. By 9:21am they had uploaded their logo, set primary #1f7a5a and accent #f5b800, and added their Calendly link. They installed the widget on their homepage at 9:30am and captured 2 leads before lunch, both showing their brand, not ours.

When this isn't right

If you run multiple brands under one account, set up the primary brand here first, then use the multi-brand panel to add the others. Solo freelancers selling under their own name can skip the logo and use a simple wordmark — the brand color settings still apply.