Free SEO Audit for Cleaning Companies
Cleaning is bought locally and compared quickly. Most cleaning websites lose on two fronts: one page trying to serve domestic, commercial and end-of-tenancy at once, and no crawlable statement of where they actually work. The audit shows which of those is costing you enquiries today.
Why cleaning companies struggle with SEO
Domestic, commercial and specialist cleaning have different buyers and different queries, but usually share a single services page.
Coverage areas appear only inside a map embed, which contributes nothing that a search engine can read.
Quote forms ask for too much before the visitor knows the price range, so mobile abandonment is high.
What we typically find on cleaning companies sites
- One combined services page instead of one page per cleaning type
- No LocalBusiness schema and no consistent NAP in the footer
- Service-area content limited to an embedded map with no text
- Booking or quote form loading as a third-party iframe that blocks rendering
- Reviews shown as screenshots rather than text with review markup
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on cleaning companies sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.