Industry-specific
Free SEO Audit for Law Firms
Legal SEO is one of the most competitive verticals on the web. Long-form practice-area pages, attorney bios, and city-page templates all need to be technically clean. The audit shows you which of those is silently bleeding rankings.
By LemAudit Editorial · Research teamLast reviewed
Why law firms struggle with SEO
Attorney bio pages are typically thin and miss Person schema.
City + practice area pages built from a template often hit duplicate-content thresholds.
Missing Attorney / LegalService schema costs you rich-result eligibility.
What we typically find on law firms sites
- Attorney pages without Person / Attorney schema
- Duplicate H1s across practice-area pages
- No structured data for cases / verdicts
- Internal links to /contact use generic anchor "click here"
- Missing breadcrumb schema across deep practice-area trees
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on law firms sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.