Free SEO Audit for Construction Companies
Construction sites are usually a portfolio and a contact form, both of which Google finds hard to evaluate. Project galleries carry no text, service pages are generic, and the service area is never stated in a way a search engine can read. This audit shows exactly where those gaps are.
Why construction companies struggle with SEO
Project galleries are image-only, so the most compelling proof on the site contributes nothing to rankings.
Service pages describe capability in general terms without naming the work, materials or locations people actually search for.
Service areas are implied by a map embed rather than stated in crawlable text or structured data.
What we typically find on construction companies sites
- Project images uploaded straight from a phone at 4-8MB with no alt text
- Missing LocalBusiness or GeneralContractor schema with an explicit service area
- One combined services page instead of one page per service line
- Certifications and accreditations shown as images with no text equivalent
- Contact form as the only conversion path, with no click-to-call on mobile
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on construction companies sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.