Free Magento SEO Audit
Magento gives you total control and, by default, total crawl waste. Layered navigation alone can generate more URLs than you have products. This audit checks what Google is actually spending its crawl budget on, and whether your product pages are canonicalised the way you think they are.
Why magento stores struggle with SEO
Layered navigation produces parameter URLs in the tens of thousands; without canonical and robots rules Google never reaches deep inventory.
Products assigned to several categories are reachable at several paths unless canonical-to-product is switched on in the SEO settings.
Time to First Byte is the standard Magento weakness — without full-page cache and Varnish, server response alone can exceed the entire mobile performance budget.
What we typically find on magento stores sites
- Layered-navigation URLs indexable and uncanonicalised
- Category pagination canonicalising to page 1 instead of self-referencing
- Unmerged, unminified JavaScript bundles from the default theme
- Missing or incomplete Product and BreadcrumbList schema
- Magento 1 still in production — end-of-life since 2020, and a security finding as much as an SEO one
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on magento stores sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.