Industry-specific
Free SEO Audit for E-commerce Stores
E-commerce sites have hundreds of product and category pages, which means hundreds of opportunities for technical SEO mistakes. The audit checks the typical traps: faceted navigation, product schema, image weight, and indexation.
By LemAudit Editorial · Research teamLast reviewed
Why e-commerce stores struggle with SEO
Faceted navigation (?color=red&size=m) creates millions of duplicate URLs Google must crawl.
Product images are usually the biggest LCP killer on category and PDP pages.
Missing or wrong Product schema means no price / rating / availability rich results.
What we typically find on e-commerce stores sites
- Faceted URLs not blocked in robots.txt or canonicalised
- Product schema missing required fields (price, availability)
- Hero image > 500 kB, killing mobile LCP
- No internal linking from blog → product / category
- Out-of-stock pages still indexable, draining crawl budget
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on e-commerce stores sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.