Free SEO Audit for Nonprofits
Nonprofit sites usually carry a decade of accumulated campaign pages, event archives and donation flows built by different volunteers. The result is a site with real authority and a broken structure. This audit finds what is worth keeping, what is competing with itself, and what is stopping the donate page from ranking.
Why nonprofits struggle with SEO
Expired campaign and event pages stay live and indexable for years, diluting topical focus and confusing visitors.
Donation flows on third-party platforms break the domain boundary, so conversion pages sit outside the site being audited.
Volunteer-built pages frequently miss meta descriptions, headings hierarchy and alt text entirely.
What we typically find on nonprofits sites
- Past events indexed with no closure notice or redirect
- Missing NGO or Organization schema with a nonprofit identifier
- PDF annual reports indexed instead of accessible HTML equivalents
- Donate page not linked from the main navigation on mobile
- Multiple H1s or no H1 on volunteer-authored pages
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on nonprofits sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.