Free SEO Audit for Flooring Contractors
Flooring searches split cleanly by material and by job type — engineered wood fitting, laminate supply and fit, floor sanding, commercial vinyl — and each carries its own price expectation. Contractor sites that collapse all of it into one services page lose to specialists who did not. The audit examines that split alongside the portfolio images that usually wreck page speed.
Why flooring contractors struggle with SEO
One services page covers every material, so nothing ranks for the material-plus-service searches that convert.
Portfolio photographs are uploaded straight from a phone, so gallery pages carry several megabytes of imagery.
Service-area coverage is claimed in a sentence rather than expressed as pages, so nearby towns are never targeted.
What we typically find on flooring contractors sites
- No page per material or per service type
- Gallery images uploaded at camera resolution with no compression
- Missing LocalBusiness schema and service-area definition
- Quote form as the only conversion path, with no phone number in text
- Thin or duplicated town pages generated from one template
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on flooring contractors sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.