Free SEO Audit for Manufacturers
Manufacturing websites are usually built for people who already know the company, and search behaves accordingly. Buyers search by part specification, material, capability and standard, while the site is organised by internal division. The audit identifies the structural mismatch and the technical debt that comes with a long-lived catalogue.
Why manufacturers struggle with SEO
Product and capability information lives in PDF datasheets, which rank poorly and cannot be internally linked well.
Site structure mirrors the company org chart rather than the specifications buyers search for.
Legacy catalogue URLs from previous site versions return 404s instead of redirecting, losing years of accumulated links.
What we typically find on manufacturers sites
- Specifications available only in downloadable PDFs
- No Product or Organization schema on catalogue pages
- Broken internal links to retired product ranges
- Capability pages with no materials, tolerances or standards named
- Large uncompressed technical diagrams loaded at full size
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on manufacturers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.