Free SEO Audit for Financial Advisors
Financial advice sits squarely in what Google treats as a your-money-or-your-life topic, so the bar for demonstrated expertise and site trustworthiness is higher than in almost any other vertical. Most advisor websites fail that bar for structural reasons rather than content reasons: no named authors, no regulatory identifiers in crawlable text, and disclaimers buried in a PDF. This audit checks the trust surface alongside the usual technical work.
Why financial advisors struggle with SEO
Articles are published under a firm name with no named author, qualification or review date, removing the expertise signals a YMYL topic needs.
Regulatory registration numbers and disclosures live in images or PDFs, so they never appear in the indexed text of the site.
Service pages cover every client type at once, so nothing targets retirement planning, inheritance tax or pension transfer searches specifically.
What we typically find on financial advisors sites
- No author byline, credentials or review date on advice articles
- Missing FinancialService or Organization schema
- Regulatory disclosures only present as image or PDF content
- Contact and booking pages with no LocalBusiness address markup
- Duplicate service pages across office locations with identical copy
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on financial advisors sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.