Free SEO Audit for Moving Companies
Movers compete on route pairs and on trust. The two things that decide whether you appear are a crawlable statement of the routes and areas you cover, and enough substance on each service page to be worth ranking. Most removals sites have neither and rely entirely on directories. The audit shows what is missing.
Why moving companies struggle with SEO
Route and coverage information exists only in a quote form, so no page targets the searches that matter.
Storage, packing, international and office removals are usually one page, competing with each other for nothing.
Insurance, licensing and association membership are shown as logos with no text, wasting the strongest trust signal on the site.
What we typically find on moving companies sites
- No individual pages for major routes or coverage areas
- MovingCompany or LocalBusiness schema absent
- Quote calculator loaded as a blocking third-party script
- Association and insurance credentials shown only as images
- Testimonials as unstructured text with no markup or attribution
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on moving companies sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.