Free SEO Audit for Dermatology Clinics
Dermatology sits on the boundary between medical and cosmetic search, and the two behave differently: condition searches reward clinical depth and authorship, treatment searches reward pricing and imagery. Most clinic sites treat them identically and underperform on both. The audit separates the two and reports on the health-content trust signals Google applies to medical pages.
Why dermatology clinics struggle with SEO
Condition pages are published without a named clinician, review date or references, which is a weak footing for medical content.
Cosmetic treatment pages omit price ranges, so they lose searches where cost is the explicit intent.
Clinical photography is uploaded at full resolution, making the most important pages the slowest on the site.
What we typically find on dermatology clinics sites
- No clinician byline or medical review date on condition content
- Missing MedicalClinic or Physician schema
- Treatment pages with no price or price-range information
- Oversized clinical images without dimensions set
- Condition and treatment pages competing for the same query
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on dermatology clinics sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.