Free SEO Audit for Orthodontic Practices
Orthodontic searching is treatment-led: people search for clear aligners, adult braces or a named brand, not for an orthodontist in the abstract. Practices whose sites carry a page per treatment with real case photography win those searches. The audit checks whether that structure exists and whether the case galleries are quietly destroying your mobile performance.
Why orthodontists struggle with SEO
Before-and-after galleries load dozens of full-resolution photographs, so treatment pages fail Largest Contentful Paint on mobile.
Brand-name treatments are mentioned inside a general services page rather than given a page that can rank for them.
Finance and payment-plan information — a decisive factor for this treatment — is missing or hidden behind a form.
What we typically find on orthodontists sites
- Case gallery images served uncompressed at original camera resolution
- No page per treatment type or brand
- Missing Dentist or MedicalBusiness schema
- Consultation booking iframe blocking first render
- Payment-plan details absent from indexed content
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on orthodontists sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.