Free SEO Audit for Photographers
A photography site is the clearest case of a portfolio that ranks for nothing. The images are the product, and images alone give a search engine almost nothing to work with. The fix is not writing less about the work; it is making the work legible. This audit shows exactly where the text, markup and image handling fall short.
Why photographers struggle with SEO
Galleries are built from full-resolution exports, so pages weigh tens of megabytes and fail Core Web Vitals badly.
Alt text is either missing or filled with the camera’s filename, wasting the only description search engines can read.
There is no page per genre or location, so a wedding, portrait and commercial photographer competes for none of them.
What we typically find on photographers sites
- Images exported at 3000px+ and served without srcset or modern formats
- Alt attributes missing or containing IMG_4821-style filenames
- No genre pages (wedding, newborn, commercial, headshots)
- Client galleries indexable and competing with the portfolio
- No LocalBusiness schema or stated coverage area
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on photographers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.