Free SEO Audit for Solar Installers
Solar is a considered purchase with a long research phase, heavy regional variation in incentives, and buyers who read before they enquire. Installers who publish real numbers and keep incentive information current outrank those running a brochure site. This audit checks whether your pages can compete on that basis.
Why solar installers struggle with SEO
Incentive, tariff and grant information goes stale, and outdated figures damage trust with both readers and search engines.
Savings calculators run as heavy embedded scripts that delay interactivity on the pages meant to convert.
Installation galleries carry no location, system size or output data, so the proof is unsearchable.
What we typically find on solar installers sites
- Pages citing incentive schemes with no visible last-updated date
- Calculator embed as a render-blocking third-party iframe
- No service-area pages despite regional differences in payback
- Case studies without system size, generation figures or location
- Missing LocalBusiness schema and accreditation details in text
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on solar installers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.