Free SEO Audit for IT Support and MSP Websites
It is an uncomfortable pattern that managed service providers frequently run the weakest websites in their own market: slow, unstructured and lacking the pages that buyers search for. Demand here is sector-plus-location ("IT support for law firms in Manchester") and stack-specific ("Microsoft 365 migration"). The audit checks whether your site addresses either.
Why it support companies struggle with SEO
Services are described in vendor language rather than the outcomes and stacks buyers search by.
No sector pages exist, so the higher-value vertical searches go entirely uncontested.
The site itself performs poorly, which is a credibility problem specific to this vertical.
What we typically find on it support companies sites
- No pages targeting specific stacks or migrations
- Missing sector or industry-specific service pages
- Poor Core Web Vitals on a technology company site
- Missing Organization and Service schema
- Blog abandoned mid-series with stale dated posts
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on it support companies sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.