Is the audit widget white-labeled
Yes. The widget shows your logo, your brand colors, your agency name, and your Calendly link. There is no LemAudit branding visible to your prospect anywhere in…
Yes. The widget shows your logo, your brand colors, your agency name, and your Calendly link. There is no LemAudit branding visible to your prospect anywhere in the flow.
What "white-label" means here
The widget runs entirely under your visual identity. The launcher button uses your primary color. The form header shows your logo. The result page uses your accent color for the score ring. The "Book a call" CTA links to your Calendly. The HTML title in the iframe says "Free SEO audit by [Your Agency]". A prospect inspecting the page sees your domain in the network tab too — the script loads from widget.lemaudit.com but the displayed copy is yours.
Think of it like a private-label coffee bag. Same beans inside, your label outside.
How LemAudit delivers it
When the embed script loads, it calls the brand-config edge function with your agency ID. The response carries your logo URL, hex colors, agency name, and booking URL. The widget renders using those values; LemAudit never inserts a "powered by" footer in any plan tier. For full domain swap (loading the widget script from your own subdomain), see the custom domain setup — Cloudflare CNAME + TXT verification in under 30 minutes.
The widget passes captured leads back to your dashboard via the pipeline within 2 seconds.
Worked example
A reseller agency runs the widget under "Acme SEO Tools" branding. The widget script loads from widget.lemaudit.com but every visible string says Acme. A curious prospect View-Sourced the embed and saw the script src; they emailed Acme asking what platform powered it. Acme replied with a benefits list, never named the underlying vendor, and closed a $1,200/mo retainer. The prospect did not push it.
When this isn't right
If your brand requires that the script src domain itself be yours (regulated industry, paranoid client), use the custom-domain CNAME setup. The free Starter plan does include white-label. Advanced theming (custom CSS, custom fonts) is not exposed. For that, fork the open-source widget repo and host the build yourself.