How do public audit reports work
Every audit has a public link you can share without a login. Open a lead, click Copy report link at the top, and send it. The page loads in under 2 seconds…
Every audit has a public link you can share without a login. Open a lead, click Copy report link at the top, and send it. The page loads in under 2 seconds and uses your agency logo and brand colors.
What a public report is
A public report is a read-only web page that shows one prospect their full audit. The link looks like https://reports.lemaudit.com/r/abc123. Anyone with the link can open it. Nobody can edit it, leave comments, or see your other leads.
Think of it like a Google Doc set to "anyone with the link can view". You stay in control. You can revoke the link at any time from the lead detail page, and the URL stops working within 5 minutes.
How LemAudit builds it
The link is a signed slug stored in the lead row. When a prospect opens it, our edge function fetches the audit results, applies your brand logo and colors, and renders the same scoring breakdown the scoring engine used. Anonymous read access is the only RLS rule that allows it, scoped to the single signed slug.
When the prospect opens the link, LemAudit fires a "report_opened" event into the lead timeline. You see it on the lead detail page within 30 seconds, which is your cue to send the follow-up email.
Worked example
A web agency emails a public report to a roofing company on a Tuesday. The roofer opens it 3 hours later and spends 4 minutes on the page. The agency sees the open event, sends a 2-line follow-up that night, and books a 30-minute call on Thursday. Time from audit to booked call: 48 hours.
When this isn't right
If the prospect needs an offline copy, send a PDF export instead. Public links should not contain client-confidential data because anyone with the URL can view the page. For NDA work, keep the audit private and walk the client through it on a screen-share.