Free SEO Audit for Architecture Practices
Architecture websites are designed as portfolios and behave like them: beautiful, image-heavy, and almost entirely unreadable to a search engine. Meanwhile the searches that bring in work are practical — extension planning, conservation consent, passivhaus, change of use. The audit reports the gap between the portfolio you built and the services people search for.
Why architects struggle with SEO
Project pages carry captions rather than text, so there is nothing describing the building type, location or service involved.
Full-bleed imagery and custom scroll animations produce poor Core Web Vitals on nearly every page.
Service and sector pages do not exist, so the site can only be found by people who already know the practice name.
What we typically find on architects sites
- Project pages with minimal crawlable text
- Very large hero images and scroll-driven animations harming Core Web Vitals
- No service, sector or planning-topic pages
- Missing Organization or ProfessionalService schema
- Images without descriptive alt text throughout the portfolio
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on architects sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.