Free SEO Audit for Roofing Companies
Roofing is a storm-driven, high-ticket local search market: when a hailstorm hits, whoever Google trusts fastest gets the calls. Most roofing sites are gallery-heavy, slow on mobile, and missing the service-area and review markup Google needs. The audit shows which of those is costing you jobs right now.
Why roofing contractors struggle with SEO
Uncompressed project-gallery photos push mobile LCP past 4 seconds, exactly when storm traffic spikes.
Service-area pages cloned city-by-city trip thin-content filters instead of ranking.
Missing RoofingContractor / LocalBusiness schema and inconsistent NAP keep you out of local packs.
What we typically find on roofing contractors sites
- Gallery images served at 3-5x display size with no lazy loading
- Duplicate city landing pages with only the town name swapped
- No LocalBusiness / RoofingContractor JSON-LD
- Financing and estimate pages missing unique titles and meta descriptions
- Click-to-call number rendered as plain text instead of a tel: link
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on roofing contractors sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.