Free SEO Audit for Catering Companies
Catering searches are occasion-led — weddings, corporate lunches, funerals, festivals — and each occasion has its own budget, lead time and language. A single "Our catering services" page addresses none of them. The audit checks occasion coverage, menu indexability and the local markup that decides whether you appear for nearby event searches.
Why catering companies struggle with SEO
Menus are published only as PDFs or images, so the dishes and dietary options they contain are invisible to search.
One services page covers every event type, so no page competes for the specific occasion searches that convert.
Past events are documented on social media rather than the website, leaving the domain with no evidence of experience.
What we typically find on catering companies sites
- Menus available only as PDF downloads
- No page per event type or occasion
- Missing LocalBusiness or FoodEstablishment schema
- Gallery images uncompressed and lacking descriptive alt text
- Dietary and allergen information absent from indexed text
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on catering companies sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.