Free SEO Audit for Family Law Firms
Family law searches are made privately, often on a phone, often late at night, and usually by someone who has never hired a solicitor before. That makes page speed on mobile, clear fee information and a discreet contact route into ranking factors in practice. This audit reports on all three alongside the technical fundamentals.
Why family lawyers struggle with SEO
Practice-area pages are written for referrers rather than for the person searching, so they never match the plain-language queries people actually type.
Fee and process information is absent, which pushes visitors back to search and hands the click to a competitor who published it.
Heavy stock photography and chat widgets make mobile pages slow at exactly the moment the visitor is least patient.
What we typically find on family lawyers sites
- Practice-area pages using legal terminology with no plain-language equivalent
- No fee, funding or process page linked from the main navigation
- Third-party chat widget blocking mobile rendering
- Missing LegalService schema and solicitor profile markup
- Contact page without a phone number in crawlable text
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on family lawyers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.