Free SEO Audit for Mortgage Brokers
Mortgage searches are specific and situational: self-employed, first-time buyer, adverse credit, buy-to-let. Brokers who publish a real page for each of those situations rank; brokers with a services page and a calculator do not. This audit checks whether your site is structured around the situations people search for.
Why mortgage brokers struggle with SEO
A single "mortgages" page tries to serve borrower situations that have nothing in common.
Rate tables and calculators are embedded from a provider and load slowly on the pages meant to convert.
Content covering criteria and affordability has no review date, so it ages badly in a sector where rules change frequently.
What we typically find on mortgage brokers sites
- No individual pages for borrower situations or product types
- Missing named adviser attribution and qualifications on advice pages
- Calculator embeds delaying interactivity above the fold
- Rate or criteria content with no last-updated indication
- No LocalBusiness schema despite serving a defined area
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on mortgage brokers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.