Free SEO Audit for Immigration Law Firms
Immigration searches are unusually specific — a visa category, a country pair, a deadline — and unusually time-sensitive, because rules change and outdated pages actively mislead. Firms that maintain one page per route and date their updates outrank far larger practices. The audit looks at route coverage, freshness signals and the multilingual handling most firms get wrong.
Why immigration lawyers struggle with SEO
One "Immigration services" page tries to cover every visa route, so no URL matches the route-specific searches clients actually run.
Pages describing rules that have since changed carry no visible update date, so both readers and crawlers cannot judge currency.
Translated pages are published without hreflang, so language versions compete with each other instead of serving their own audience.
What we typically find on immigration lawyers sites
- No dedicated page per visa route or application type
- Missing or incorrect hreflang between language versions
- No published or modified date on guidance content
- Missing LegalService and Attorney schema
- Consultation booking on a third-party domain with no indexable landing page
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on immigration lawyers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.