Free SEO Audit for Insurance Brokers
Insurance is a regulated, high-competition sector where aggregators dominate the generic terms. Brokers win on specific covers, specific trades and specific circumstances, which requires pages that actually address those cases. The audit checks whether your product pages carry enough substance and the right technical signals to be eligible.
Why insurance brokers struggle with SEO
Product pages cover a whole class of insurance in general terms rather than the trade or circumstance being searched.
Regulatory disclosure and small print outweigh the useful content on the page, which reads as thin to both people and crawlers.
Quote journeys sit behind a third-party portal, leaving no indexable page for the specific cover being quoted.
What we typically find on insurance brokers sites
- One page per insurance class instead of one per trade or use case
- No author or reviewer attribution on advice content in a YMYL sector
- Missing FAQ markup on pages that are already structured as questions
- Quote portal on a subdomain with no crawlable equivalent page
- Pages with no last-reviewed date despite covering changing regulation
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on insurance brokers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.