Free SEO Audit for Security Companies
Security buyers split into two unrelated audiences — homeowners buying an alarm or camera install, and businesses procuring manned guarding or monitoring — and they search nothing alike. Sites that serve both from one set of pages satisfy neither. The audit maps the structure, checks the accreditation signals buyers look for, and reports the technical debt underneath.
Why security companies struggle with SEO
Residential and commercial offerings share pages, so commercial procurement searches land on domestic marketing copy.
Accreditations and licence numbers appear as logo images with no crawlable text, wasting the strongest trust signal available.
Case studies are absent or anonymised to the point of carrying no information, leaving nothing to demonstrate experience.
What we typically find on security companies sites
- No separation between residential and commercial service pages
- Accreditation badges as images with no alt text or supporting text
- Missing LocalBusiness or Organization schema
- No indexable case studies or sector pages
- Contact forms as the only route to a quote
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on security companies sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.