Free SEO Audit for Healthcare Providers
Healthcare sites are held to a higher evidential bar than almost any other sector: Google treats medical content as a topic where inaccuracy causes harm, and weights author credentials, citations and site trust accordingly. This audit checks the technical and trust signals a healthcare site needs before content quality even enters the picture.
Why healthcare providers struggle with SEO
Clinical content published with no named author, credentials or review date fails the expertise signals Google expects on health topics.
Patient-portal and appointment subdomains often carry their own weak trust signals and are linked from every page.
Location pages for multi-site practices are commonly generated from a template, producing near-duplicate content across every clinic.
What we typically find on healthcare providers sites
- Missing MedicalOrganization or Physician schema
- No author byline or medical reviewer attribution on clinical pages
- Insecure or mixed-content resources on pages that collect patient information
- Location pages sharing identical body copy with only the address changed
- Appointment booking embedded as a render-blocking third-party iframe
How we check this
Nothing on this page is estimated. When you submit a URL the audit engine fetches the live page and runs the same probes on every site — the list above is simply the subset that fails most often on healthcare providers sites.
- Server-side HTML fetch: title, meta description, headings, canonical, hreflang, robots directives and internal links are parsed from the response body.
- Google PageSpeed Insights: Core Web Vitals (LCP, CLS, INP) and the mobile render, pulled from the free public API.
- Structured data: every JSON-LD, microdata and RDFa block is parsed and checked for the types this industry needs.
- Crawlability: robots.txt rules, sitemap presence and reachability, HTTPS and certificate validity, and a sampled internal-link check for 404s.