3 plans: Starter at $49/mo (50 audits), Growth at $99/mo (200 audits), Agency at $199/mo (unlimited audits + webhooks + multi-brand). All 3 include the widget, AI outreach drafts, and white-label reports.

What each plan includes

The pricing tiers map to volume and team needs, not feature gating of the basics. Every plan includes the audit widget, the lead pipeline, the AI outreach drafts, and white-label branding. The differences:

• Starter ($49/mo) — 50 audits/month. 1 brand. Email-only support. Right for solo freelancers testing the channel.
• Growth ($99/mo) — 200 audits/month. Bulk Scanner (50-domain batches). Up to 2 brands. Priority email support. Right for 2–5 person agencies.
• Agency ($199/mo) — Unlimited audits. Webhook integrations. Up to 3 brands via multi-brand. Dedicated Slack support channel. Right for established lead-gen shops.

Think of it like phone plans. Same network, different volume buckets.

How upgrades and downgrades work

Subscription state lives in the subscriptions table and is mirrored from Stripe via the stripe-webhook edge function. We lock the Stripe API to 2024-12-18.acacia for stability. Upgrades take effect immediately and are pro-rated; downgrades take effect at the end of the current billing period. The cancel flow keeps your data and drops you to read-only at period end.

A 14-day free trial of Growth covers any tier for evaluation.

Worked example

A 4-person agency started on Starter, hit 50 audits in 11 days, upgraded to Growth mid-cycle. Stripe pro-rated the difference; their next invoice was $58.40. 3 months later they crossed 200 audits and moved to Agency for the webhook channel into their HubSpot pipeline.

When this isn't right

If you need over 1,000 audits/month with team SSO and an account manager, the Agency plan is too small — contact support about an enterprise tier. If you only need 5 audits/month for personal projects, LemAudit is overkill — Lighthouse CLI runs free locally for occasional one-off scans.